Guide to Hyde Housing

Hyde is a group of not-for-profit organisations headed by Hyde Housing Association, which aims to provide and manage good quality, safe accommodation at affordable prices for people to buy or rent long-term.

One of the UK’s leading providers of affordable housing in London and the southeast of England, Hyde Housing Association Ltd has a mission to provide more people with a roof over their heads and a better future, and a vision to provide a great home for everyone.

Its social purpose is to provide homes for those who can’t afford one, and it believes the housing crisis can be solved by the government, landlords, charities, developers, and residents working together.

Hyde Group is a customer-driven organisation, providing a range of services to ensure customers have safe, energy-efficient homes to improve their life chances. Its profits are reinvested into creating more homes.

Eastman village in Harrow, where Hyde Housing Association has over 2,000 homes for private sale, shared owning opportunities, and affordable and market rent.

Hyde Group background

Established in 1967 to provide homes for those left behind by the property market, Hyde Housing now operates 50,000 houses that are home to over 100,000 people. It also provides services to help its customers achieve more, enjoy their environment, find work, and contribute to their community.

Hyde Group works with others to tackle the southeast housing crisis for those in most need, by designing and building affordable homes to a good standard. Its range of homes includes shared owning arrangements, homes for social rent, or sale, and for private rent. Income from the houses it sells is ploughed back into funding more homes and services.

Hyde Housing Association is regulated by the Regulator of Social Housing, as well as having its own governance structure comprising independent board members, and it works with customers through a resident engagement model. Through the Hyde Foundation and the Hyde Charitable Trust, it supports customers who are struggling. Hyde Group is committed to building more homes and today it has over 1,100 employees.

Hyde Housing Association’s aims

  • For customers to live in modern, safe, energy-efficient homes that meet long-term needs, whether they are starting out, raising a family, or retiring, making it easier for customers to move between homes at different life stages.  
  • To retrofit thousands of homes so that they become zero-carbon and meet higher building standards.
  • To explore innovative ways of raising funds to build homes where they’re needed.
  • To invest in the quality of their homes.
  • To offer a mix of tenures to create sustainable communities.
  • To achieve great housing management and asset management.
Creek Road, Greenwich: 1,2- and 3-bedroom apartments for shared purchase and London affordable rent.

Hyde Group values

Hyde Housing Association is:

  • Customer-driven – wanting to understand their needs and empower them to live the best lives they can.
  • Inclusive – respecting customers, staff, and other stakeholders.
  • Collaborative – keen to work with and share expertise with others.
  • Innovative – encouraging new ideas throughout the business.

Hyde Group’s 2025 ambitions

To deliver more of the right homes in the right places

Via a development strategy, a target property portfolio, and agreed property standards, the number of homes in management will grow to about 60,000 through development, management contracts, and partnerships with others. Hyde aims to operate in core and new areas to deliver affordable homes to meet local needs and grow a portfolio of social rented homes, shared purchase, and leasehold properties. It will use a mixed funding model for developing homes, incorporating grants, debt finding, partnerships/joint ventures, and third-party investors. Hyde Housing Association wants to be a catalyst for delivering new homes, building for itself and others to deliver about 2,000 new homes a year. 

To become a truly customer-driven housing provider

It plans to achieve this through a customer strategy; listening to and enabling customers to access services at any time and place, as well as improving its services, repairs, housing management, and development.

To ensure homes are safe, decent and energy-efficient

By 2025, Hyde Housing wants to be close to meeting its 2030 and 2050 energy-efficiency standards. This will mean meeting an external quality standard, plus the Hyde Group quality standard, completing required safety checks, providing information to customers, and achieving high levels of customer satisfaction with their repair service. All homes built from 2025 will be carbon neutral, and Hyde aims to be recognised as a sector leader in terms of building safety and green credentials.

To have an efficient customer-driven culture

Having fully engaged and trained staff will support its customer-driven approach.

Hyde New Homes offers houses for sale. This three-bedroom house at Spring Acres, Sittingbourne in Kent is priced at £410,000. The minimum deposit required is £41,000.

Strategic plan 2050

  • Hyde Housing wants customers to live in energy-efficient, modern homes, and to be able to offer good quality, affordable rented homes, and landlord services, with a mix of tenures.
  • Be customer-driven.

Delivering safe, efficient homes

Hyde currently manages 48,062 homes and plans a major programme of work to improve energy efficiency, alongside a five-year programme of cyclical repairs and improvements. On top of £80m invested, Hyde plans to invest a further £100m in improving building safety over the next ten years. The company spent £16.3m on building safety between 2021-22, and since 2017, it’s spent £80m on works including removing dangerous cladding at some of its tallest buildings. In 2022, 99.2% of its homes met the Decent Homes Standard. Over 2021-22 Hyde has invested £19.8m in improving 7,344 homes. 

Financial position

Hyde Housing is in a sound financial position; it retained its G1/V2 rating from the Regulator of Social Housing, and S&P and Fitch gave it an A+ (stable outlook) rating.

The company plans to invest a further £100m in improving building safety over the next 10 years along with work to improve energy efficiency and build more homes: it aims to manage between 75,000 and 100,000 homes by 2050 and build at least 2,000 homes a year by 2027-28.

A one-bedroom shared ownership (resale) property at Clarence Row, Gravesend, is priced at £66,500, with a minimum deposit of £6,650.

Hyde’s achievements in 2021-22

  • More people were able to manage their accounts on the MyAccount digital service: at the end of 2022, 10,000 had registered.
  • Provided financial support to 1,458 customers.
  • Maintained a full repair service throughout Covid-19, investing £19.8m in improvements to homes, specifically kitchens, bathrooms, doors, windows, roofs, and cyclical works.
  • Invested £16.2m in building safety, installing fire alarms, and replacing cladding.
  • Continued to improve energy efficiency – 73% of homes are now in Energy Performance Certificate (EPC) band C or higher.
  • Completed 456 homes.
  • Started work on 859 homes in Peterborough, Kent, London, and the south coast.
  • Secured funding through strategic partnerships with Homes England and the Greater London Authority to deliver 4,476 more affordable homes up to 2026.
  • Renewed standards to ensure new homes are sustainable – it aims for all homes built from 2025 to be EPC band B or higher.
  • Agreed a new partnership with Chichester District Council to improve the condition of housing stock, plus more investment.
  • Set up a team to work with institutional investors to deliver more affordable homes through partnerships.
  • Delivered £11m in energy-efficiency savings, improving value for money to customers.
  • Achieved an operating margin of 29.5%.
A two-bedroom property at this new development at Ringers Road, Bromley, Kent, is priced at £133,000. The minimum deposit is £13,300.

Long-term goal

Hyde Housing wants to be sustainable, to help its customers, society, and the environment, and attract significant private and public investment to meet the government’s building safety and zero carbon agenda.

How to contact the Hyde Group

Head office: 30 Park Street, London SE1 9EQ

Hyde New Homes (if you are interested in buying a new home through a shared buying scheme or outright sale) 0345 606 1221.

Phone number (for existing Hyde Housing customers) 0800 3 282 282.

Frequently asked questions

What is social housing?

It is low-cost rented accommodation provided by social landlords who are registered with the Regulator of Social Housing. Social housing can be owned by a local council or a housing association. Housing associations are private, not-for-profit companies that provide and maintain housing stock, offering residents financial support to rent or buy; council housing is provided by local government. Social housing usually provides a more secure long-term tenancy than private renting offers.

Who qualifies for social housing UK?

You must be 18 or over (55 or over for sheltered housing applicants), you must have a housing need, and you must not have refused an offer of suitable accommodation within the last two years.

What is shared ownership?

This means you buy a share of a house (rather than paying the full price) and pay a subsidised rent on the remaining share. You can purchase additional shares until you own the property outright.

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